Supply chain has become the catch all title for all activities from sourcing, purchasing, delivery, logistics, and manufacturing.  Delivery to the customer is an afterthought today when speaking of supply chain. Yet it is the delivery of the material that is the last contact with the customer, so is the impression the customer is left with.

The major component to the supply chain today is sourcing raw material and components to make the product that the company sells. Companies are doing ever...